What goes into your site
If you’re nerdy like me and want to know everything that goes into your website, this is it.
Search (SEO)
Page titles and descriptions, your business details marked up so Google can read them, a clean page structure and a sitemap.
AI answers (AEO)
Clear, structured facts about your business that tools like ChatGPT and Google’s AI Overviews can read and cite.
Speed
Light, hand-built pages and compressed images. No page builders or plugins slowing things down.
Accessibility
Built and checked against the WCAG accessibility guidelines: readable contrast, keyboard use, labels and image descriptions.
Security
Secure connections (HTTPS) everywhere, and no plugins or logins for anyone to break into.
Best practices
Phone-first layouts, modern image formats and fonts served from your own site, the things behind a top speed-test score.